Matcha is no longer niche.

It's cultural.

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• A staple in morning routines, gym culture, and lifestyle content

• Coffee shops around the world are expanding their menus as more people make the shift to matcha

• Celebrated for both its aesthetic appeal and functional benefits

• Known for delivering a sustained caffeine boost without the coffee jitters

• A favorite among Gen Z & Millenials​​

• Search interest and social engagement for matcha continue to grow year over year